Magic Wand |
(Formerly called the Hitachi Magic Wand)
If you do not live under a rock, you would know Hitachi, a company that is well-known for producing numerous electrical appliances. Apart from seeing fridges and air conditioners branded with its name, did you know Hitachi manufactured a wand that became a popular clitoral massager for decades?
The Most Intense Vibrations!
Check it out NOW!
Fun Facts |
Birth It all started in the year 1968 when the Magic Wand was invented. Despite its familiar name to avid sex toy users nowadays, the original packaging didn’t even have the “Magic Wand” words on it. It was simply “Hitachi Massager”. The phrase “Magic Wand” was added in about 1969. Iconic, renaming a soon-to-be popular clit vibrator in the year 69. Its sole intended use is for health care, giving consumers a massager that soothes sore and tensed muscles. There were also instructions and photos of a model using it on shoulders, arms and back. The early design of the massager was a wand handle with the black cylindrical shaped head and flexible neck. |
Rebirth It is not surprising that body massagers have often been co-opted as vibrators. Naturally with even fewer options back then, it was more common for body massagers being used as clit vibrators. The Magic Wand stood out from the crowd, quickly building its reputation through lots of great press by the mid 70’s. The gain in popularity all started in the early 70s, when it was discovered as a great vibrator by a sex educator and artist Betty Dodson, who is also a pioneer for advocating vibrators for women. She had been experimenting with various brands of massagers, and came to the conclusion that Hitachi’s former product was the best out of all. It was so good that she used the device for demonstrations in workshops and recommended it in her book “Liberating Masturbation” published in 1974. Design-wise, since the mid 70’s, it has been featuring the iconic off-white, more rounded smooth head with the single groove you see today. |
Magic Wand even appeared in a famous TV Show, Sex And The City!
Afterbirth All this time, Hitachi has been denying the Magic Wand’s existence as a sex toy, to the point that there was clear unease knowing their product was famous as the ultimate masturbation accessory. The monumental shift of distributors occurred in 2000. They had a falling out with their US distributor, American Appliance Corporation, leading to the decision to cease production. People were taking advantage of the no-production period, and the prices of Magic Wands skyrocketed on eBay. Eventually, they inked a deal with Vibratex, a sex toy distributor, as their new distributor. Till then, Hitachi still ironically rejected Magic Wand being a sex toy. Even when times were changing and sex toys were becoming less of a taboo, in 2013, Hitachi decided again that they didn’t want to sell a sex toy and wanted to pull the plug on the product. Vibratex saved the extinction of the Magic Wand and convinced them to remove the Hitachi from the name instead and sell them as the “Magic Wand Original” that was advertised in the rebranding debut in 2014. It remains as one of the best-selling vibrators of all time. Up to the year 2017, it still accounted for over 75% of Vibratex's total sales. There’s a reason it has magic in its name, |
PROS |
Designed to be an actual appliance, it is undeniably strong and durable
STRONG: |
DURABLE: |
CONS |
TOO STRONG: |
PRONE TO ADDICTION & OVERUSING: |
Magic Wand Rechargeable
Showcase Video